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SAMPLE LETTER TO UNICEF

Hi Ms. Bellamy,

I am appalled at the partnership between UNICEF and McDonald's. Your organisation is dedicated to the well-being of children everywhere, while McDonald's is dedicated to making money by selling unhealthy food. The commercial motivation of McDonald's in this partnership is evident in calling November 20, 2002, "McDonald's World Children's Day."

Though the McUNICEF partnership may raise funds for UNICEF in the short run, in the long run it will harm children by destroying its credibility. It will also harm children and their families by giving the false impression that McDonald's is officially endorsed by the United Nations and deemed beneficial to children by UNICEF, the world's only global protector of children. The popularity of McDonald's is a fact of life in many countries, but that does not make its products beneficial to children. UNICEF's implicit endorsement of a company that targets children in order to sell the unhealthy food damages its image and reputation.

As a supporter of UNICEF, I urge you to end the shameful partnership with McDonald's and to distance UNICEF from this branding of the anniversary of the adoption of the Convention on the Rights of the Child as "McDonald's World Children's Day".

That's it for now. Have a nice day,

[YOU]

-end sample letter-


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